Natural Beauty ABCs: 'A' is for Algae, Aloe, and Azelaic Acid.

Natural Beauty Encyclopedia

The ABC's of Natural Beauty

After discovering Georgette Klinger's virtual natural beauty ingredient encyclopedia, I was inspired to highlight a few of my favorite industry discoveries that contain these potent actives.

I spoke on the phone with Tina Hedges, founder of LOLI Beauty, today and I am feeling so inspired. There is a serious market shift going on that is giving earth-friendly activists and eco-conscious consumers a major market influence. Supporting green beauty brands — whether through purchasing power or word-of-mouth (because that is so helpful, too!) — brings value and meaning to an industry that is already incredibly fun.

The green beauty movement is amazing because it combines two things I love — wellness and beauty — with causes I feel passionately about — greener living, holistic health, and social activism. By focusing positive attention on green beauty brands and ingredients, it's a way of honoring myself with health-promoting, nourishing actives, and sending good vibes to like-minded people, and the earth.

My next few posts were inspired by various natural ingredients featured in products that I've used and would like to spotlight. Some of them were sent to me and some of them were purchased.

A - algae, Aloe, argan, avocado, azelaic acid...

Moana mask

 (Photo by moi)

(1) ALGAE - Anti-inflammatory, antioxidant properties make algae amazing for calming, soothing, and treating skin. It's fab for issues like hyper-pigmentation, uneven skin texture, skin eruptions of any kind, and redness. The Klog adds that both micro- and macro- forms of algae — from spirulina to kelp — provide the skin with vitamins A,B, C, and E, amino acids, and free radical-protection against aging via antioxidants.

Try: Honua Hawaiian Skincare Moana Mask ($38). My skin loves this mask — I actually woke up from an accidental nap craving it. It looks like creamy guacamole, feels like the equivalent of giving your skin a hug, and contains Laukahi, an herb used in traditional medicine that promotes cell regeneration and healing. It's ultra-soothing, hydrating, conditioning, and nurturing, containing all natural ingredients like Hawaiian algae. The reparative mask is particularly great when applied post-sun exposure. 

 (Photos via @theseaweedbathco)

One of the most fascinating things about skincare ingredients that contain seaweed is that they naturally provide you with a low level of built-in SPF. The Seaweed Bath Co. is a green beauty company I purchase regularly. Its founders created the line after discovering a solution for skin inflammatory skin conditions like psoriasis and eczema. 

They found it in the ocean; specifically, in seaweed. The line is made from hand-harvested bladderwrack seaweed — which, incidentally, is the source of the miracle broth used in luxury skincare line La Mer. (Don't be fooled, though, La Mer is not green — I heard from the Goddess of Skin that La Mer actually contains petrochemicals!)

I love their body care products, from their detoxifying scrubs and soaks, to their firming lotion and shampoo. Tom is a fan of their facial care products (which I like to encourage since he's not a regular user of SPF). 

The best part about the brand is that you can trust what you’re putting on your skin is safe and non-toxic. Beauty Blogger Chelsea Cronin — @obsessive_compulsive_beauty — is a fan of the seaweed bath soak, and one of the first products I tried was their detox anti-cellulite soap.

Try: The Seaweed Bath Co. Firming Detox Cream ($11), The Seaweed Bath Co. Detox Cellulite Soap ($6), The Seaweed Bath Co. Whole Seaweed Detox Bath ($11), The Seaweed Bath Co. Purifying Gel Cleanser ($15), The Seaweed Bath Co. Purifying Micro-Scrub ($15)

Have you tried algae in your beauty regimen? Let me know in the comments below.

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Skincare? yes, please.

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