(Photo via Moi)
Sunday Riley's First-Ever Subscription Box
When it comes to the American beauty scene (vs. K-Beauty, J-Beauty, or French-girl beauty, I mean), Sunday Riley is our pride and joy. Seriously, though — it's a woman-led luxury skincare company known for rocking rapid, cosmetic-like results.
Beauty moguls like Estée Lauder and Lancome reigned forever, but the global, digitized market, and the rise of new cult niches (i.e. Indie, Green, Clean, Vegan...) is changing things up. Considering the emergence of multi-industry power players like Rihanna and Kylie Jenner, we can definitely anticipate more change to come. (BTW Fenty by Rihanna is cruelty-free!)
In the case of Sunday Riley, her enormously popular skincare line definitely made an impact by doing it all cleanly. Her success proves that the brand is simpatico with modern values — and that conscientious capitalism can still maximize profits.
Soon, both clean and cruelty-free status (Sunday Riley is both) will be the industry standard and expectation in beauty and skincare. For now, let's keep our fingers crossed that Sunday — the founder and biochemist — never sells! (I care about this on multiple levels!)
I have been a die-hard fan of Sunday Riley since first trying the ultra-potent antioxidant vitamin C serum, C.E.O. Rapid Flash Brightening Serum ($85). It contains the most potent and deeply penetrating form of vitamin C on the market — tetrahexyldecyl ascorbate (TCA) and gives serious glow.
I have since become smitten with other of their cult-favorites, like the blue tansy and retinol oil, Luna Sleeping Night Oil ($105), and the plumping lactic acid treatment, Good Genes ($105). (Better yet, use them together — they're the ultimate power couple.) Last night, I tried their newly re-formulated Ceramic Slip Cleanser ($35) as the second step of my double cleanse (step 1 was my favorite cleansing oil yet — Votary Super Seed Cleansing Oil ($78)). I'm a fan; I woke up to skin that was basically silken this morning.
(Photo via Moi)
BTW — the new formula's launch meant another exciting delivery. It came with a blue Sunday Riley rubber ducky and its own children's book. (If that sounds weird, think of it this way: the cult of Sunday Riley is like being a Disney fan, and receiving a skincare product with its own book in the mail was like going to Disney World.)
Sunday Riley's First-Ever Subscription Box Launch
Considering my level of fandom — it's vast — I was truly grateful when they approached me to sample their soon-to-launch subscription box. I wrote about it for Brit + Co.! But what I didn't get to cover on B+C was the fact that they have totally gotten into on the wellness trend. YAY!
It's like finding out that your favorite celebrity got the same memo you did — the one that says beauty should not be toxic or unhealthy. Rather, the markets, the industries, and the social concepts of beauty and wellness are merging. This is validating to me at the soul-level.
The holistically-minded, wellness-themed subscription box proves that skincare is an important form of self-care. For such a major force in the industry to launch a subscription box for beauty and wellness consumers ensures that the industry trend will continue long into the future. This is very good news for us.
As a major proponent of the holistically healthy lifestyle, I think it's awesome that SR will teach their massive global audience to equate beauty with wellness. In a more direct way, they delineate how achieving skin that glows from the inside-out requires tending to multiple facets of your being. It all culminates in the over-arching importance of self-care practices — glamorized by luxury athleisure and sheet masks, but made super accessible in nine different ways in this box.
After sifting through the expertly curated selection of my favorite sorts of goodies — stress-reducing, pro-health, and beautifying — it dawned on me that Self-Care Sunday (it says it right in the name...) is a legit fixture in pop culture. Coincidence? More like synchronicity. It's a self-nurturing weekly practice that I'm all about making time for. (Then again, I do it daily!)
The message is clear: Pamper all parts of yourself (physically, emotionally, spiritually, etc.) for profound results that will show up on your skin. I've had enough time to sample the goodies and am thrilled to report back below.
(Photo via Moi)
(1) Sunday Riley Flash Facial
The "flash facial" is a mask made of two of their top-selling products: Ceramic Slip and Good Genes . They rock when used individually — Good Genes reduces fine lines in just three minutes, and Ceramic Slip is gentle enough to be used on a baby. But this flash facial mask is used on models backstage at fashion week for top lines like Stella McCartney. To try it, combine 2 pumps of Good Genes with 3 "pumps" of Ceramic Slip and leave it on for 10 minutes... The results will basically be runway-level good.
(2) Thinx Period-Proof Panties
They're actually called Thinx Hiphuggers, but the point is, they're period-proof. They're moisture-wicking, anti-microbial, absorbent, and leak-resistant.
(3) Bkr Water Bottle
I used mine today at yoga! You can use the code <bkrsunday> for 20% your purchase at mybkr.com. They're dishwasher save on the top rack, just don't microwave it...
(4) IGK Rich Kid Coconut Oil Air Dry Styler
I consider anything that allows me to air dry my hair a good thing. Hair products are life-saving for me because my hair grows so fast and gets cray. This product is Vegan, Paraben and Sulphate free, Petrolatum and Mineral Oil free, gluten free, and provides UV-protection.
(5) Kitsch Hair Towel
I love hair turbies because dry your hair faster and keep it piled on top of your head, out of the way. I had a white one for the longest time, but these adorable pink-and-palm leaf towels are so much more fun. I like to spritz detangling spray by Kevin Murphy, add a dollop of leave-in conditioner to the ends, brush it out, and then keep it up in the towel for hair that is insanely easy to manage.
(6) Smith and Cult Nailed Lacquer
First of all, the name, "Kundalini Hustle," is so right up my ally it's insane. (I am all about the esoteric, divine feminine, Kundalini energy of spiritual knowledge and awakenings.) More relevant is the fact that the line is clean, or "8-Free" and the shade is of a must-have red.
*Free Of: Dibutyl Phthalate, Toluene, Formaldehyde, Formaldehyde Resin, Camphor, Xylene, Ethyl Tosylamide, and Triphenyl Phosphate.
(7) WelleCo Super Elixir Greens
I love making myself detox shakes each morning and adore adaptogenic (stress-reducing) supplements, so having a new superfood blend to add genuinely excites me. It was designed by nutritional doctors and boosts the skin's clarity and radiance, while improving energy levels, immune function, and liver function. This supplement itself is a star— it gets insanely good reviews.
(8) Space-Clearing Kit
Each box also contains a mini "Clear Your Space, Clear Your Mind" space-clearing kit. Each contains a Palo Santo stick (to enhance creativity and good vibes), a Rainbow Fluorite crystal (to promote clarity and minimize chaos), and Obsidian (for grounding, to shield against negativity). To use the Palo Santo stick, apparently you light it and blow it out after 3 seconds, then use the smoke to smudge.
*For more goodies like this, check out Sunday Forever!
This was literally delivered while I was doing yoga. Good vibes, huh?
(9) Meditation App
The kit also comes with a free 30-day subscription to Headspace, a meditation app. I am a huge believer in the power of meditation. I conducted loads of research on meditation during my graduate program because it's both fascinating and incredibly effective at things like reducing stress. I can personally attest to the difference in life that I felt when I committed to practicing Transcendental Meditation daily. That being said, I fell off the TM-wagon years ago. I am still wowed by the life-changing effect of my yoga practice on my life, though.
P.S. I really am obsessed with meditation — it literally changes the brain!
So, if you're wondering whether it's worth it... I am obviously going to say yes. It's like a miniature therapy session in a box, or a box-sized mental vacay. The box costs $95 but has a total value of over $500. After all the fun I had opening my September Moon Box, you'd better believe I was all about this.
Do you want to try Sunday Riley's Subscription Box? Tell me on Instagram!
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